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Author's Preface: "Obscure history and memory record that Buick was one of the most numerous and popular marques of the 'Brass Era.' If this be the case, it would seem a curious fact that public records concerning the early Buick Motor Company's efforts are so scarce. This is, in part, explained by Buick's failure to advertise in the publications of the day and the withholding of gratis coverage by these magazines. Too, in the early days of automotive advertising, actions seemed to be much more effective in selling automobiles than eloquent descriptions of their merits. Thus it was that Buick invested heavily in racing teams to publicize their product. A most successful venture, Buick won upwards of 90% of contests entered, racing everything from their two cylinder 'Model F' to the sleek, powerful, 'Model 16.' Whatever the other contributing factors to the lack of Buick documentation may be, Buick historians and hobbyists are, in the main, frustrated in attempts to find the complete information they week. It was for a solution to this universal problem of Buick enthusiasts that the Therou Buick Literature collection was formed. And, to this end, 'Buick, The Golden Era' was conceived as an expedient method to disseminate the wealth of information so badly needed for the authentic documentation and restoration by enthusiasts. Every sales catalog from 1904 through 1915 is depicted, plus owners manuals from the three major brass era models. Finally, selected excerpts of major components from parts manuals are shown to give a complete picture of the model being studied. To insure authenticity, only original Buick Motor Company published material was reproduced, exactly as printed by the factory. Here the, at last, is the vital document for the early Buick enthusiasts of the world, 'Buick, The Golden Era.'"
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Book Description Decir Publishing Company, 1971. Hardcover. Condition: Fair. COVER (no jacket- as issued?)- binding shifted; small dents, other minor wear; slight stains, generally clean. PAGES- bends/long creases on some pages, corner clipped off on one page, otherwise no tears; medium stains on several pages and on outside edge, generally clean; author signature on first blank page, no other writing. 300+ pgs. Buick: "The Golden Era", 1903-1915, Volume 1. Book. Seller Inventory # 010740
Book Description Decir Publishing Company, Brea, California, 1971. Hardcover. Condition: Fine. Dust Jacket Condition: Good. 1st Edition. Decir Pub. Co, 1971. Book Condition:Fine. DJ: Good. First edition. Out of Print. Excellent copy. Appears unread. Fine Illustrations and photographs. 310 pages. Seller Inventory # 000106