Why the Japanese Are a Superior People!: The Advantages of Using Both Sides of Your Brain!

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9780914778554: Why the Japanese Are a Superior People!: The Advantages of Using Both Sides of Your Brain!

This book covers the elements in Japan's traditional culture that have made them remarkably successful in virtually all of their endeavors. De Mente attributes the special knowledge and skills of the Japanese to the premise that they are primarily right-brain oriented as a result of their vowel-heavy language. in addition to such topics as emotions vs. reason, the "fuzzy" [holistic] thinking of the Japanese vs. the linear thinking of other people, the diligence factor in Japanese behavior, and quality vs. profit, De Mente identifies a long list of views and practices that distinguish the Japanese from left-brain oriented people-and are important for foreigners to know about.

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About the Author:

Boyé Lafayette De Mente has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA. De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world! His 70-plus other books run the gamut from language learning to the night-time "pink" trades in Japan, the role of bars, cabarets and geisha houses in business, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.

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De Mente, Boye Lafayette
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