Synopsis
First edition. A benchmark study of what many experts consider to be the golden age of creativity in American advertising, which underwent as complete a transformation as any industry in America. Illustrations of more than 100 of the best ads, commercials, and campaigns, including several by Bill Bernbach, founder of Doyle Dane Bernbach and generally regarded as the father of the movement. iv , 205+ 1 pages. cloth, dust jacket. 4to..
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder: The Sixties : The Golden Age of American Advertising
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When Advertising Tried Harder The Sixties: The Golden Age of American Advertising
Published by
The Friendly Press, New York, 1984
ISBN 10: 0914919008
ISBN 13: 9780914919001
Used
Hardcover
First Edition
Seller: Dale A. Sorenson, Silver Spring, MD, U.S.A.
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Hardcover. Condition: Fine. Dust Jacket Condition: Near Fine. First Edition. New York: The Friendly Press, (1984). First Edition. 12.25" x 9". 205pp, Index. Full white cloth. Fine condition in near fine dj (mild yellowing at edges of rear panel). Numerous illustrations in color and b&w. From dj: "benchmark study of what many experts consider to be the golden age of creativity in American advertising". ISBN 0914919008; 12.25 x 9 inches; 205 pages. Seller Inventory # 14234
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When Advertising Tried Harder, The Sixties: The Golden Age of American Advertising (Hardcover)
Seller: Libros Angulo, Madrid, M, Spain
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Encuadernación de tapa dura. Condition: Bien. The Friendly Press, New York, 1984. Sumérgete en la era dorada de la publicidad americana con 'When Advertising Tried Harder: The Sixties' de Lawrence Dobrow. Este libro de tapa dura ofrece una mirada fascinante a la creatividad y la innovación que definieron la publicidad en los años 60. Con 205 páginas llenas de ilustraciones y análisis, Dobrow explora las campañas y los personajes que revolucionaron la industria. Un imprescindible para cualquier persona interesada en la historia de la publicidad y el marketing. 31 x 24. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. SOBRECUBIERTA LEVEMENTE DESLUCIDA. Buen estado de conservación. ISBN: 0914919008. Seller Inventory # 068196
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