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This one-of-a-kind reference provides invaluable assistance in placing professional views in a newspaper's opinion-editorial section. It lists over 200 U.S. and Canadian "Op-Ed" editors with full contact information and instructions on how best to market a message to this medium and craft compelling essays that get accepted.
"synopsis" may belong to another edition of this title.
New Opportunities for Writers, PR Practitioners, Others With Ideas to Share
Op-ed (opposite editorial) page essays focus attention on industries, issues, and ideas. This one- of-a-kind reference benefits public relations professionals and writers alike. It lists the needs of hundreds of newspapers all across North America. Discover here how to penetrate this ideal publicity medium. Of particular value are comments from the editors themselves, plus feedback from freelancers and PR pros who share their "insider secrets" about tapping into this fascinating opportunity. Listings contain:
The paper's name, address, phone, and fax
The op-ed page editor's name
Fees paid, length preferred
Copyright policy, residency requirements
Comments from editors and contributorsAbout the Author:
Marilyn Ross is the author or co-author of 11 books, including the perennial best seller, The Complete Guide to Self-Publishing, and the popular Big Ideas for Small Service Businesses. She and her husband, Tom, founded Accelerated Business Images - a public relations and advertising firm that specializes in helping small businesses with "Spot Marketing Alternatives." These quick fix programs offer long-lasting results for start-ups or firms desiring to reposition themselves or enhance their publicity potential.
The Rosses are members are of the National Speakers Association and are frequently called upon to give their unique marketing presentations to organizations, associations, and corporations.
Marilyn Ross also belongs to the American Society of Journalists and Authors and the Authors Guild. She is included in Contemporary Authors, The World Who's Who of Women, U.S. Writers, Editors & Poets, Who's Who in the West, and Who's Who of American Women.
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Book Description Communication Creativity, 1994. Paperback. Condition: New. Seller Inventory # DADAX0918880173