Here, in one comprehensive, user-friendly compilation, you'll find hundreds of ways to persuade without compromising your principles, to influence without damaging your integrity, to sell without lowering your standards. Whether you're selling ideas or inventory, services or management plans, here's an easy- to-use, one-of-a-kind reference for increasing your personal influence in order to achieve win/win/win outcomes.
Filled with checklists and self-assessment, interviews and insights, Principled Persuasion will help you optimize your impact on others--be they customer, co-workers, or corporate executives. Among the hudnreds of things you'll learn from this book are:
How to improve results by improving relationships
Why leaders use influence, not authority
What Churchill had to say about small words
The one tool that can make your arguments dazzle
The language constructs used by great speakers
Do's and Don'ts that impact Will's and Wont's
How to optimize Return on Influence (ROI)
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Book Description Center for Professional Development, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # M0922411077
Book Description Center for Professional Development, 1999. Paperback. Book Condition: New. Bookseller Inventory # DADAX0922411077