The Entrepreneur's Road Map to Business Success

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9780929382609: The Entrepreneur's Road Map to Business Success
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The Entrepreneur's Road Map to Business Success is a book that inspires and leads the reader through the many steps of starting and operating a business. With elegant simplicity and clarity, it covers how to decide which business to start, how to plan, market, finance, manage, sell, and avoid detours. In a world where the entrepreneur often feels like a lone traveler on an uncertain road, this book is the road map that he or she will consult over and over again to stay on course. It looks and reads in a refreshingly different way from most business books: from the vividly colorful cover that suggests adventure and invites exploration...to the text that reads more like a novel than a business book...to the chapter summaries that focus attention on key points...to the helpful checklists and resource lists.

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About the Author:

The authors, between them, have been principal investors, founders, and/or key executives in over a dozen start-up businesses in a wide range of industries. One company Lyle Maul cofounded achieved an annual sales volume of over $300 million within six full years from the date it was founded. It was named as one of the five fastest-growing, privately held companies in the United States in 1988 by Inc. magazine. By the age of 35, he retired from that company to become a consultant, investor and advisor to other entrepreneurs. Dianne Mayfield founded one of the premier internet gift sites, Netique.com, in 1995. Her company features unique and elegant gifts for holidays and special occasions. She is also an attorney who has provided legal and business advice to companies ranging from start-up operations to "Fortune 500" businesses.

Review:

"...the book is well-written. Its easy-to-read format with highlighted key ideas and 'Summary Tours' at the end of every chapter all but give the reader the capital to get started." -- The Beach Reporter

"Even if your only link to small business is a visit to the corner dry cleaners, you'll find this book readable. It's written in a breezy style -- no complicated graphs, no high-flying theories, no MBAisms. It's straight talk." -- Rocky Mountain News

"For those thinking about taking the plunge and going out on your own, Road Map should be required reading...." -- National Association for the Self-Employed Review

"The advice is good, the examples, suggestions profuse, the important points are in bold print for easy reference.... Not only is this an advisor for business, but it also offers suggestions for positive thinking." -- The Book Reader

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Other Popular Editions of the Same Title

9780929382067: The entrepreneur's road map to business success

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ISBN 10:  0929382064 ISBN 13:  9780929382067
Publisher: Saxtons River Publications, 1990
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Lyle R. Maul; Dianne Craig Mayfield
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