Pricing Guide for Desktop Publishing Services: Street Smart Pricing for the Small Business Entrepreneur (How to Price Graphic Design and Dtp Services)

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9780929535159: Pricing Guide for Desktop Publishing Services: Street Smart Pricing for the Small Business Entrepreneur (How to Price Graphic Design and Dtp Services)

A handy guide for using cost, productivity and profit to set prices that work. Pricing methods include by the hour, by the page, and by the job. Desktop publishing examples show the reader how to generate production time standards and budgeted hourly rates for flat rate pricing. Lists typical times to perform job functions. Includes cost and break-even analysis, maximum profit formulas, creative pricing strategies, subtle ways to raise price, countering cutthroat competition, estimating, bidding and negotiating techniques. Tables, sample forms, and charts. Free software offer in book.

The new and revised Pricing Guide for Desktop Services, contains more how-to tips, tricks, strategies and rules of thumb that can double or triple your business within a year. Based on great ideas from our own customers, we've expanded the original material to include production time standards, step-by-step budgeted hourly rates, rebate and coupon strategies, maximum income potential, and much more. We also added more examples, charts and figures. This 382-page, perfect bound book is packed with proven ideas for making pricing work for you.

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From the Publisher:

Brenner Information Group has released its fourth edition of the popular Pricing Guide for Desktop Services (formerly called Pricing Guide for Desktop Publishing Services). This business tool is designed to help desktop service providers set prices that produce maximum profit.

In this valuable book, author Robert Brenner covers the concept of price, pricing techniques, strategic and tactical pricing, performance standards, budgeted hourly rates, ways to bill service, estimating, and bidding and negotiating techniques. He details the composition and character of direct, indirect, fixed, variable, and overhead costs. Brenner shows how cost and productivity relate and are key factors in setting prices. And he explains how to develop custom production standards and how to use these to generate budgeted hourly rates so owners can bid a flat rate on job opportunities. Using tables and examples, Brenner shows the reader how adding staff can affect overall shop productivity and billable hourly rates. One chapter explains when to charge by the item, hourly rate, function, or job, and how to charge for alterations, corrections and update revisions.

The book shows the reader how to find break-even and how to determine maximum income potential. Many pricing strategies are described including cost plus, loss leader, discount, 2X and 3X pricing, and the use of "price points" to squeeze maximum profit out of every sale. Brenner also explains when and how to cut prices, raise prices, and how to handle objections to price changes.

In the chapter on estimating, bidding and negotiating, Brenner shows the reader how to develop a custom estimating form, how to respond to bid requests, and how to price various jobs. He also describes how to negotiate so both parties can win and develop a lasting business relationship.

A chapter on street smart secrets provides case studies on specific pricing and estimating applications and describes how to use revenue earned by each employee to measure individual productivity and shop profitability. Then the book shows how to use contract award value to determine the potential profit to a winning vendor so the reader can fine-tune a shop's operation and pricing strategy.

The key to a profitable desktop service business is smart pricing. This 382-page book shows how to make more money providing desktop services. A tear-out return card in the book lets buyers obtain a free copy of AlphaQuote, an MS-DOS copyfitting and estimating program.

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