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As the fastest growing segment of the advertising industry, pharmaceutical advertising has saturated prime-time airways, newspapers, and magazines targeted toward an ever-expanding market-that generation of enthusiastic consumers referred to as "baby boomers." One Show Rx was created to set standards for this rapidly growing sector of advertising. One Show Rx, Volume 1 showcases the best pharmaceutical advertising of 2004 with work from the winners and finalists from this year's competition. Direct-to-consumer and professional categories are awarded across all different media-print, collateral, television, and interactive. Elegantly produced, One Show Rx features more than 200 four-color images. This handy volume will appeal to agencies and clients as well as doctors and medical professionals interested in surveying the pharmaceutical market.
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Book Description Rockport Publishers, 2005. Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP74841942
Book Description Rockport Publishers, 2005. Paperback. Condition: Very Good. ex-library copy with usual markings, stickers and stamps. ***** 8.25% Sales Tax will be collected from Texas residents. Seller Inventory # 8PK-J9V-JOG