This specific ISBN edition is currently not available.View all copies of this ISBN edition:
As the fastest growing segment of the advertising industry, pharmaceutical advertising has saturated prime-time airways, newspapers, and magazines targeted toward an ever-expanding market-that generation of enthusiastic consumers referred to as "baby boomers." One Show Rx was created to set standards for this rapidly growing sector of advertising. One Show Rx, Volume 1 showcases the best pharmaceutical advertising of 2004 with work from the winners and finalists from this year's competition. Direct-to-consumer and professional categories are awarded across all different media-print, collateral, television, and interactive. Elegantly produced, One Show Rx features more than 200 four-color images. This handy volume will appeal to agencies and clients as well as doctors and medical professionals interested in surveying the pharmaceutical market.
"synopsis" may belong to another edition of this title.
Book Description Rockport Publishers, 2005. Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP74841942