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Synopsis
Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain 'cool-factor.' But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design.
A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Here you'll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.
Gorgeously designed by Duffy and Partners and featuring full-color images throughout, this book is for students, creatives, designers and anyone who appreciates advertising and design.
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About the Author
Joe Duffy is founder of Duffy & Partners in Minneapolis, MN. Considered at the forefront of design, his clients include BMW, Coca-Cola, Sony, Starbucks, the Islands of the Bahamas, Minute Maid and many others.
"About this title" may belong to another edition of this title.
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Brand Apart
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A Brand Apart
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One Club for Art & Copy Inc.,U.S., 2005
ISBN 10: 0929837258
ISBN 13: 9780929837253
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Brand Apart
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Paperback. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0929837258I5N01
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Brand Apart : Insights on the Art of Creating a Distinctive Brand Voice
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52244015-20
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A Brand Apart
Published by
One Club for Art & Copy Inc.,U.S., 2005
ISBN 10: 0929837258
ISBN 13: 9780929837253
Used
Hardcover
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Seller Inventory # CIN0929837258G
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Brand Apart : Insights on the Art of Creating a Distinctive Brand Voice
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52244015-20
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Brand Apart : Insights on the Art of Creating a Distinctive Brand Voice
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10339280-6
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A Brand Apart
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780929837253. Seller Inventory # 9247015
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780929837253. Seller Inventory # 8984020
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Brand Apart
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