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Now this classic manual, updated with wit, wisdom, and strategies for the 1980's is available on Bookcassette for your enjoyment and convenience. This audio version is complete, full length, and presented with the humor and style characterizing the great American manager. Robert Townsend has had spectacular success turning problems into profits for corporations such as Dun and Bradstreet, American Express, 20th Century-Fox, and helped turn Avis Rent-A-Car into the nation's best known "Number 2". Townsend tells us how not to get caught up in organizational routines that stifle both profits and productivity. Hear Townsend's views on Accounting and Reporting ("Accountants can be smarter than anybody else, or more ambitious, or both, but essentially they are bean counters -"), Advertising, Business Lunch, ("Don't make lunch dates . . .and think of all you can accomplish between twelve and two -"), Corporate Image, Harvard Business School, People, Tax Advice ("Big-company-style tax specialists are murder."), and much more!
"synopsis" may belong to another edition of this title.
The BookcassetteŽ format is a special recording technique developed as a means of condensing the full, unabridged audio text of a book to record it on fewer tapes. In order to listen to these tapes, you will need a cassette player with balance control to adjust left/right speaker output. Special adaptors to allow these tapes to be played on any cassette player are available through the publisher or some US retail electronics stores.About the Author:
Robert Townsend, Author, is also the Author of the business blockbuster book, Up the Organization. Townsend was the CEO, who selected the "We're only number two... so We Try Harder" advertising campaign... which helped propell AVIS to a profitable and significant player in the Rent-A-Car market after 13 years of losses prior to his arrival on the scene.
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