That's a great idea!: The new product handbook : how to get, evaluate, protect, develop and sell new product ideas

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9780936067124: That's a great idea!: The new product handbook : how to get, evaluate, protect, develop and sell new product ideas
From Publishers Weekly:

After launching a computer dating service, Husch established a vineyard in California and then marketed candy to natural food stores. In this guide for potential entrepreneurs, he and Foust, who practices business law in San Francisco, explain how to get, evaluate, protect, develop and sell new products. The bulk of the book is devoted to brainstorming techniques and exercises, including such approaches as "revive an old-fashioned food," "put an existing product to another use" and "create a safety device." They also cover market research, testing, financial feasibility, patents, copyright and trademarks. A lengthy "resource guide" lists publications, associations, newsletters, small business development centers, government agencies and federal patent depository libraries, along with sample forms for confidentiality and licensing agreements.
Copyright 1986 Reed Business Information, Inc.

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Tony Husch, Linda Foust
Published by Gravity Publishing (1986)
ISBN 10: 0936067128 ISBN 13: 9780936067124
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Husch, Tony; Foust, Linda
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Tony Husch; Linda Foust
Published by Gravity Publishing (1986)
ISBN 10: 0936067128 ISBN 13: 9780936067124
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