Focus Group Strategies: Winning and Successfully Settling Jury Trials

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9780936654034: Focus Group Strategies: Winning and Successfully Settling Jury Trials
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In "Focus Group Strategies," Dr. Robert Gordon and his daughter, attorney Ami Gordon, share their strategies to help you develop winning themes for your case. They provide the Creative Trial Team and Client with valuable information that will help forecast how and why jurors will decide vital case issues. This information will assist you to achieve favorable jury verdicts and successful settlement for your important litigation.

Based upon clinical psychological expertise and more than 25 years of jury research experience in significant litigation, this book provides a straightforward, comprehensible, step by step methodology for discovering credible and persuasive jury trial strategies.

Along with their book "On The Witness Stand," this interesting and readable primer promises to become an indispensable guide on the path to winning jury verdicts and successfully settling jury trials.

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About the Author:

"Focus Group Strategies" is the latest collaboration by respected trial scientist Dr. Robert Gordon and his daughter Ami Gordon. He is a recognized leader in the field of trial and settlement sciences, and is considered by many outstanding trial attorneys to be the most effective trial theme designer in America. Gordon’s ability to correctly forecast the issues and process by which juries decide cases has been aptly demonstrated in significant litigation for over 25 years. Dr. Gordon is known for his ability to work side by side with excellent trial lawyers and contribute to their winning important trials through the application of innovative pre-trial preparation strategies.

A psychologist, attorney and director of the Wilmington Institute Network, Gordon pioneered many of the successful methodologies for focus group research currently practiced today.

In recognition of his contribution to developing the fields of trial and settlement psychology, he received the prestigious Distinguished Psychologist award. He has served as a jury analyst for elite news organizations and programs such as CBS News, USATODAY, "Larry King Live," The Canadian Broadcasting System and SkyTV in Europe.

Ami Gordon is a bright, young associate with the San Antonio Law office of Akin Gump Strauss Hauer & Feld. Her collaboration on this book brings the special insight of the next generation of attorneys to the challenge of understanding and adapting trial strategies to assist juries and judges to make thoughtful and wise decisions.

Ami Gordon developed a fascination with perception and communication in the courtroom as a result of participating and helping her Dad with focus group research since she was a teenager. These cases include the celebrated National Tobacco Litigation on behalf of the State Attorney Generals.

To pursue her interest and knowledge of forensic research, Ms. Gordon earned a Bachelor of Arts degree in Psychology from The University of Texas at San Antonio, where she was an honor student. Ms. Gordon received her Juris Doctorate degree in 1998 from St. Mary’s University School of Law, where she was included on the Dean’s List for academic excellence and the National Dean’s List for legal scholarship.

After completing a Federal judicial clerkship for U.S. District Judge Orlando Garcia, Western District of Texas, she joined the San Antonio Law office of Akin Gump Strauss Hauer & Feld, where she works as an associate attorney.

She is a member of the honorary law fraternity, Phi Delta Phi, and is listed in Who’s Who in American Colleges.

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Published by The Wilmington Institute, Addi (2001)
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