Beyond Mind Games: The Marketing Power of Psychographics

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9780936889085: Beyond Mind Games: The Marketing Power of Psychographics

Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.

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About the Author:

Rebecca Piirto is an award-winning journalist and author specializing in business and economics, with articles appearing in numerous national magazines and newspapers. She is the co-author with Peter Francese of "Capturing Customers: How to Target the Hottest Markets of the '90s". She has also worked as a writer, producer, and anchorwoman for broadcast news in Miami, Florida.

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Piirto, Rebecca
Published by Amer Demographics Books (1991)
ISBN 10: 093688908X ISBN 13: 9780936889085
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Published by Amer Demographics Books (1991)
ISBN 10: 093688908X ISBN 13: 9780936889085
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