Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.
"synopsis" may belong to another edition of this title.
Rebecca Piirto is an award-winning journalist and author specializing in business and economics, with articles appearing in numerous national magazines and newspapers. She is the co-author with Peter Francese of "Capturing Customers: How to Target the Hottest Markets of the '90s". She has also worked as a writer, producer, and anchorwoman for broadcast news in Miami, Florida.
"About this title" may belong to another edition of this title.
Book Description Amer Demographics Books, 1991. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11093688908X
Book Description Amer Demographics Books. Hardcover. Book Condition: New. 093688908X New Condition. Bookseller Inventory # NEW7.0905077
Book Description Amer Demographics Books, 1991. Hardcover. Book Condition: New. Bookseller Inventory # DADAX093688908X