The Huenefeld Guide to Book Publishing

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9780938179405: The Huenefeld Guide to Book Publishing
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The mega-publisher, argues Huenefeld, tends to be too large and ungainly to maximize creative synergy among the various sub-functions of book publishing, and self-publishers find it very hard to maintain perspective without any interacting colleagues. But an adequately staffed, well-managed small publishing house suffers from neither handicap. He offers a guide for such enterprises to organization and management, new product development, production, marketing, business operations, and special contexts. No dates are mentioned for earlier editions. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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About the Author:

After founding The Huenefeld Company (management consultants to small book publishers) in 1968, John Huenefeld served as a confidential advisor to the top managers of more than 350 diverse book and mixed-media publishers before his retirement in 2002.

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Other Popular Editions of the Same Title

9780938179337: The Huenefeld Guide to Book Publishing

Featured Edition

ISBN 10:  0938179330 ISBN 13:  9780938179337
Publisher: Mills & Sanderson Pub, 1993
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9780938179177: The Huenefeld guide to book publishing

Mills ..., 1990
Softcover

9780931932021: The Huenefeld guide to book publishing

Huenef..., 1986
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