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A collection of essays on type design and typography, written by some of the foremost designers and scholars in the field. Appeals to those who use, study, and love type - from advertising designers to desktop publishers, from research bibliographers to just plain discerning readers. TYPE, seemingly a neutral conveyor, can radically affect the meaning and impact of the message. Types covered include the up-to-date and quotidian like ITC Zapf Chancery, Galliard, and Century, as well as little-known but interesting historical faces like Fleischmann Antiqua, Hiero-Rhode Italic, and Hammer Uncial. Here sixteenth- and seventeenth-century type designers like Claude Garamond and Miklos Kis share the stage with the "bit wizards" of our own time like Kris Holmes and Sumner Stone.
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There are 22 authors, all experts in the field. Edited by Charles A. Bigelow, Paul Hayden Duensing, Linnea Gentry.Review:
LANCE HIDY, POSTER AND BOOK DESIGNER This timely anthology will not only guide the beginner but fascinate the expert typographer as well... off-the-shelf fonts of Baskerville, Futura, or Palatino are available to anyone with a desktop computer, and new software makes it possible for anybody to design a typeface. This new activity creates curiosity: why so many typefaces? how are they designed? Many answers are in this book, which fills a void in the available literature.
DAVID PANKOW: HEAD, MELBERT B. CARY JR. GRAPHIC ARTS COLLECTION, ROCHESTER INSTITUTE OF TECHNOLOGY If there is any doubt that type design is one of the "lively arts," one has only to turn to "On Type", a regularly appearing feature in Fine Print magazine. For those of us who must frequently assemble from meagre or obscure resources what information there is on the history or development of a particular typeface, the On Type essays have been immensely useful, though awkward to get at. With the publication of this anthology, that last impediment has been removed and these essays, remarkably wide ranging in their scope, are now all together in one fascinating volume. No one connected with the study of type will want to be without it, not even excluding the faithful subscribers to Fine Print.
MICHAEL SHERIDAN, VICE-PRESIDENT, FOLIO, INC. The serious user of the new desktop publishing systems will find in this book information ignored by the slick and superficial desktop publishing magazines: what makes for a good typeface? which are the best typefaces? what are the possibilities, and limitations, of computers in type design? I strongly recommend it. -- Publisher Comments
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Book Description Chronicle Books, 1991. Condition: New. book. Seller Inventory # M0938491172