Protection of nontraditional marks: Trademark rights in sounds, scents, colors, motions and product design[s] in the U.S (Practice series)

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9780939190430: Protection of nontraditional marks: Trademark rights in sounds, scents, colors, motions and product design[s] in the U.S (Practice series)
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Traditionally, trademarks consisted of words, logos or graphic designs applied to goods or packaging. Over time, other elements have been used to identify the source of a good or service. Such 'non-traditional' marks may consist of: product designs or configurations (also referred to as Trade Dress), colors, scents, sounds, tastes, touch and motions. In addition, rights in moving images - dubbed motion marks, which can combine colors, sounds and aspects of product designs - can be considered non-traditional marks. Jurisdictions around the world are increasingly providing some form of protection to non-traditional marks. Among the most commonly protected marks are product designs, packaging and product configuration, collectively referred to as 'trade dress.' Contents: Introduction; Authority for Claiming Rights in Nontraditional Marks; Applying to Register Nontraditional Marks; Considerations in Identifying Nontraditional Marks; Claiming Inherent Distinctiveness; Consequences of Proving Inherent Distinctiveness Versus Section 2(f) Reliance; Claiming Acquired Distinctiveness; Functionality Doctrine; Public Domain/Patent Doctrine; Expansion and Limitation of Rights in Nontraditional Marks; Challenges to Registration of Nontraditional Marks; Conclusion; Appendices.

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Arden, Thomas P
Published by International Trademark Association, U.S.A. (2000)
ISBN 10: 0939190435 ISBN 13: 9780939190430
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Book Description International Trademark Association, U.S.A., 2000. Trade Paperback. Condition: Very Good. Trade paperback is very good with shelfwear and lightly bumped corners. A nice example of a very scarce resource. Seller Inventory # 007053

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Arden, Thomas P
Published by International Trademark Association (2000)
ISBN 10: 0939190435 ISBN 13: 9780939190430
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Book Description International Trademark Association, 2000. PAPERBACK. Condition: Very Good. First Edition. 0939190435 2000 first edition International Trademark Association (NY), 5 7/8 x 9 inches tall paperbound, xv, 252 pp. Mild to moderate rubbing and edgewear to covers, with very slight bumping and creasing to lower tip of front cover. Otherwise, a very good copy - clean, bright and unmarked - of this scarce and useful reference for those practicing in trademark law. [d4] ~SS~ Traditionally, trademarks consisted of words, logos or graphic designs applied to goods or packaging. Over time, other elements have been used to identify the source of a good or service. Such 'non-traditional' marks may consist of: product designs or configurations (also referred to as Trade Dress), colors, scents, sounds, tastes, touch and motions. In addition, rights in moving images - dubbed motion marks, which can combine colors, sounds and aspects of product designs - can be considered non-traditional marks. Jurisdictions around the world are increasingly providing some form of protection to non-traditional marks. Among the most commonly protected marks are product designs, packaging and product configuration, collectively referred to as 'trade dress.' Contents: Introduction; Authority for Claiming Rights in Nontraditional Marks; Applying to Register Nontraditional Marks; Considerations in Identifying Nontraditional Marks; Claiming Inherent Distinctiveness; Consequences of Proving Inherent Distinctiveness Versus Section 2(f) Reliance; Claiming Acquired Distinctiveness; Functionality Doctrine; Public Domain/Patent Doctrine; Expansion and Limitation of Rights in Nontraditional Marks; Challenges to Registration of Nontraditional Marks; Conclusion; Appendices. Seller Inventory # SS-0771-7724

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