Creativity: How Innovative Salespeople Sell More

 
9780939613311: Creativity: How Innovative Salespeople Sell More

This one hour cassette contains the following stories and interviews:

Creativity at Kinko’s
With 1,100 branches in nine countries, Paul Orfalea, founder and now retired chairman of Kinko's, the 24-hour copy and printing chain, describes how creativity led to Kinko’s success.

High Octane Creativity
Ray Anthony, President of Genesis Training Solutions, and the author of 5 books including "High Octane Selling: Boost Your Creative Power to Close More Sales" shows how creativity in sales can be the key to success

Weird Ideas That Work
Robert Sutton, the co-director of Stanford’s Center for Work, Technology and Organization and the author of "11 ½ Weird Ideas That Work," shares 5 ½ of his most innovative ideas.

Get Your Creativity Flowing
Michael Michalko, the author of "Thinker Toys: A Handbook of Creativity for the 90s," helps us get our creative juices flowing with techniques to uncover the creativity hiding inside each one of us.

Creative Selling
Dave Donelson, the president of Sales Development Associates and author of "Creative Selling," describes the creative selling system and how to use the power of ideas to create satisfied customers.

Fun and Creativity
Former Vice President of the Calvin Klein junior division, and now a successful comedian, Bobby Collins describes how humor can break down barriers to creativity.

1 cassette, one hour of pure selling advice.

"synopsis" may belong to another edition of this title.

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