Art Marketing 101: A Handbook for the Fine Artist

3.49 avg rating
( 78 ratings by Goodreads )
 
9780940899483: Art Marketing 101: A Handbook for the Fine Artist
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This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.

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From the Inside Flap:

Praise for Art Marketing 101

I bought your book Art Marketing 101 three months ago and have worn the pages out already! Excellent book. Very glad I found it.  Stacy Lord, MA 
I have about a dozen books on the business of art, and yours is by far the most useful and most complete. Thank you for writing this fine book. I will recommend it whenever the opportunity presents itself.  Frank Hoffman MT 
I don't know how any artist can run a business without you.  New York, NY
I've been studying the book Art Marketing 101 and have begun to implement many of the ideas and suggestions. It's my studio Bible!  Karen Henzey, MD
I just finished reading, highlighting and taking notes on your book Art Marketing 101. I must tell you how much I have enjoyed and digested the vast information that was collected to form this book. Out of the 25 years that I have been a watercolorist/instructor, this has been one of the best books I have read. I plan on recommending it to my students and to the members of my art league.  
Kathy Rathburn, IN
I just finished reading Art Marketing 101 and loved it. Now I'm going back to start initiating what I've learned. I wish I'd known these things years ago.  Jenison, MI
Art Marketing 101 is in ALA's library and mine. It's a great book and I'm learning lots I thought I already knew!  New Orleans, LA
The best marketing book I've ever seen and I've read many! Clear, concise and organized.
Bala Cynwyd, PA
I love your book Art Marketing 101. Thank you for writing it. I've written to my artist friends that they must buy it.  St Croix, USVI  
Thank you for such an excellent book. I enjoyed the concise, straightforward way it was written.  Naperville, IL
I have just finished reading through Art Marketing 101. Thank you so much!!!! I love this book and it will be my pleasure to recommend it. I am trying to learn all I can and find my niche. Your book was so helpful. I am now starting to read Art Licensing 101Nashville, TN
How much time, money and heartache could have been saved had I had a copy of Art Marketing 101 years ago. At last the fog has lifted!  Long Beach, CA
I highly recommend this book for beginning, emerging and established artists as a reference source for many different topics, as well as for an emotional support.  Los Angeles, CA
Absolutely everything artists need to know in order to sell their creative work in today's competitive marketplace. Full of excellent tips, practical information and reference material. A must for every artist who wants to make more money.  Art marketing consultant 
More Praise  

Wow! Here's how good this book is - before I could write this review, I went online and ordered it. That's a first for me. Constance tell you everything about marketing your art in a clear, friendly and well-written manner. She advises you to read the book from start to finish and make notes to yourself in the wide margins. Even if  you've been selling your art successfully for many years, you will learn a great deal in these pages. As soon as my copy arrives, it and a pencil are going on my night table and I'm starting again at page one.  Alice Korach, The Bead Bugle
I just finished reading Art Marketing 101 and loved it. Now I'm going back to start initiating what I've learned. I wish I'd known these things years ago.  Susan Burton, MI
Art Marketing 101 is in the ALA's library and mine. It's a great book and I'm already learning lots I thought I already knew!  Ann Dentler, LA
I used your book to create a marketing plan to procure government funding, and it worked! I've received a grant that will enable me to survive for one year while I start to sell my paintings. Thank you!  Artist, Nova Scotia, Canada
When an artist friend of mine tld me about your 101 book, well, to be honest, I felt my bowels shift and thought, "Oh, God, not another one of THOSE books!"  For some strange reason I went out and bought it. I guess I must really respect this artist friend of mine. Sure enough, I found it to be a heck of a read. For your exercise on page 27 (first edition), the wildest dream that I could think up, after long and serious reflection was "Become so successful thjat I never have to deal with anything mentioned in this book again!" In the meantime, you're really helping to make this business far LESS painful than I ever could have imagined possible.  Paul Swift, XXX
Thank you for such a great book. I have learned so much and continue to learn everyday. Implementing many things noted in your book. I look forward to selling my very first piece and eagerly anticipate that it happens soon. With that said, thank you, thank you, thank you for publishing your books, they provide so much direction. I am thankful to find them so early on in my new journey.    Shari Havelka, artist
I wanted to let you know that I read Art Marketing 101 like it was a religion1 I have also shared with with others who have then purchased the book. I use basically everything it says to do. I read through it every day from beginning to end (the highlighted areas). I have the goal sheet on my regrigerator and live by it.  Kip McCullough.

From the Back Cover:

Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices; from winning presentations to knowing your legal rights, a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus resources to help you transform your new marketing plan into action.

Learn about:
Secrets of successful artists
Web advice
Photographing your work
Building name recognition
Sales and publicity tactics
Pricing artwork
Planning an exhibition
Taking care of legal aspects
Portfolios every artist needs
Contacting galleries
Succeeding without a rep
Preparing a marketing plan

I just finished reading Art Marketing 101 and loved it. Now I'm going back to start initiating what I've learned. I wish I'd known these things years ago.   Artist, MI

Art Marketing 101 is my studio Bible!   Artist, MD

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780940899490: Art Marketing 101, Third Edition: A Handbook for the Fine Artist (Art Marketing 101: A Handbook for the Fine Artist)

Featured Edition

ISBN 10:  0940899493 ISBN 13:  9780940899490
Publisher: ArtNetwork, 2007
Softcover

9780940899322: Art Marketing 101: A Handbook for the Fine Artist

Madiso..., 2000
Softcover

9789572906552: Art Marketing 101: A Handbook for Fine Artist (Chinese Edition)

Five S..., 2004
Softcover

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