Producing and Marketing Prints: The Artist's Complete Guide to Publishing and Selling Reproductions

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9780942011104: Producing and Marketing Prints: The Artist's Complete Guide to Publishing and Selling Reproductions
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Everything the artist needs to know to successfully become a publisher and distributor of off-set litho prints. Producing and Marketing Prints covers all aspects of publishing including those necessary "before printing" decisions of when and what to print and who will buy, along with practical tips on how to test market the original art and how to raise money for the actual printing.

The marketing section covers pricing, distribution, presentation, promotion, public relations, personal selling, shows, mail order development and the ever important follow-up.

You'll also find 15 easy to use worksheets and 26 check lists with all the information geared for both the emerging as well as the professional artist.

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The dream of many artists is to get their artwork published and their name known to the public. Producing and Marketing Prints gives all the information an artist needs to become self-publishing or to choose a good printer, if he/she prefers that as an alternataive. Sue Viders, through worksheets and check lists, lays out the steps needed to go from being an artist to becoming a publisher.

Viders breaks the business plan into three sections, pre-printing, printing and marketing. In the pre-printing section, she deals with decisions the artist needs to make before actually investing in publishing. Issues concerning when and what to print, working up a consumer profile, deciding how much money will be needed to start their printing process and how to raise the funds are just a few of the topics discussed.

The printing section includes information about the actual printing process. A few of the subjects covered in this chapter include learning how a print is produced, finding a good printer, choosing the paper and determining edition sizes.

The marketing section, the largest of the three, deals with the various aspects of marketing. Ways to present the print, price it and distribute it open this portion. Professional image, a point that Viders feels strongly about, is also covered. She defines the differences between publicity, public relations, promotion and advertising. Direct-mail techniques and personal selling are also discussed.

The appendix contains a glossary and Sources of Information listing. This book can be very helpful to an artist or to a gallery owner wanting to break into the print market. -- Decor Magazine

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Sue Viders
Published by Sue Viders (1998)
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Sue Viders
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