Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information

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9780942061062: Outsmarting the Competition: Practical Approaches to Finding and Using Competitive Information

Provides advice for businesses on finding and using legal, publicly available competitive information on other firms in the industry

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From Library Journal:

McGonagle and Vella, authors of Incorporating (AMACOM, 1984), have written another excellent business book; this one will help any businessperson understand the marketplace and the competition. Readers will learn what competitive intelligence (CI) is, from what sources it is available, and why CI is important to improving any business. The book is well organized and leads the business researcher through the process of finding information about competitors and using it ethically. New and little-used information sources such as online databases, Internal Revenue Service data, and state and local government agencies are covered. Recommended for comprehensive business collections.
- Susan Awe, Natrona Cty. P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.

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McGonagle, John J.
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