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This book provides insight and a framework for the implementation of proven Casino Marketing concepts in use in the gaming industry. Casino Marketing 101 addresses such topics as Marketing department organization, property anaylzation, rating systems, customer complimentary criteria, promotions and junkets. The text explains and outlines casino credit implementation and it usage. Casino Marketing 101 details the functions of a casino host and credit executive. This book is a definitive guide to the implementation and operation of the casino marketing department
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The book is authored by Nick Gullo, the writer of the industry’s first textbook on this subject in 1980. Mr. Gullo has been a general manager and vice-president of casino marketing for numerous casino operations over a 30-year career.
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Book Description Institute for the Study of Gambling and Commercial Gaming, College of Business Administration, University of Nevada, Reno, 2002. Condition: New. book. Seller Inventory # M094282847X
Book Description Institute for the Study of Gam, 2002. Hardcover. Condition: New. Never used!. Seller Inventory # P11094282847X