The Aesthetics of Merchandise Presentation - Hardcover

Joseph Weishar

Hardcover

ISBN 10: 0944094473 ISBN 13: 9780944094471

Publisher: ST Media Group International Inc., 2005

Synopsis

A master class in visual merchandising, this book will help anyone or any staff apply aesthetic principles to displays, resulting in higher sales. The author discusses predictable customer responses to various stimuli, and how to maximize that appeal. The best signature merchandise images can be created on a low budget using humor, wit and charm. This book first teaches how to view merchandise as art, and how to present it to maximize attention and sales. From feature presentations and focal points to color and lighting, the numerous examples from around the world will show any retailer how to display their merchandise in the best possible way. Organized as a textbook, this is a great teaching tool for retailers.

About this title

About the Author

Joseph Weishar is the president of New Vision Studios Inc., a retail design and consultancy firm located in New York City. For the past 40 years he has been a store designer, visual merchandiser, and commentator for stores of all sizes, economic levels, designer boutiques, food markets and shopping centers. His first book, Design for Effective Selling Space, was well received by the retail design community. Mr. Weishar has written numerous articles and spoken at many conventions on these subjects, and his slide presentations are legendary in the retail industry. He is currently teaching at the Fashion Institute of Technology in New York.

Edition details

• Publisher: ST Media Group International Inc.
• Publication date: 2005
• Language: English
• ISBN 10: 0944094473
• ISBN 13: 9780944094471
• Binding: Hardcover
• Edition number: 1
• Number of pages: 268