The Complete Guide to Effective Jewelry Display - Hardcover

Larry B. Johnson

Hardcover

ISBN 10: 094409452X ISBN 13: 9780944094525

Publisher: ST Media Group International Inc., 2006

Synopsis

This book offers in-depth, expert information on the principles of jewelry display, including image, layout and planning. It covers showcase selection, lighting, color, basic display elements, display fabrics, specific merchandise, and promotional display. The book also examines floorboards, showcase trim, signage, wall cases, countertops and floor displays, accessories, windows, security concerns, maintenance and packaging. There's even a checklist for things to do prior to opening, and a glossary of visual merchandising terms. With clear, teaching text and more than 100 full-color photos and illustrations, this book will guide you through all the steps required to succeeding in retail jewelry sales.

About this title

About the Author:

Larry B. Johnson is a Senior Vice President of Business Development at Pacific Northern in Carrollton, Texas. PN is America's leading designer and manufacturer of jewelry visual merchandising components.

About this edition

• Publisher: ST Media Group International Inc.
• Publication date: 2006
• ISBN 10: 094409452X
• ISBN 13: 9780944094525
• Binding: Hardcover
• Edition number: 1
• Number of pages: 150