Items related to The Art of Persuasion
Shows examples of photographs used in advertising for automobiles, cosmetics, clothing, and jewelry, and looks at trends in advertising
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From Publishers Weekly:
Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick "palette." Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered "art," was lost or destroyed. Photography Book Club alternate.
Copyright 1988 Reed Business Information, Inc.
Copyright 1988 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherBooks Nippan
- ISBN 10 0945814224
- ISBN 13 9780945814221
- BindingPaperback
- Rating
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