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Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafés that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz.
Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.
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Great Brand Stories is a new series that sets out to tell the inspiring stories of some of today's top brands. Edited by brands expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society. Other titles in the series include, Brand It Like Beckham: Building a brand with balls; Guinness is Guinness: The colorful story of a black and white brand; All Day I Dream about Sport: The story of the Adidas brand; Brand America: The mother of all brands; From Boy Wizard to Brand Warrior: How Harry Potter cast a magical marketing spell; Great Ikea: A brand for all the people; Search Me: The surprising success of Google.From the Inside Flap:
In 1995, I went on a coast-to-coast trip across the US. When we got to San Francisco, the sun was shining and the people were relaxed. We wandered into a Starbucks, the first I'd ever been in.
We sat enjoying our coffees and the buzz of conversation around us. There's a willingness to share your life with the world that seems particularly characteristic of California. The overheard conversation ran like this:
"I like this place. I come here when I'm stressed out."
"The people seem OK. Not the usual geeks."
"Hey man, my sister's a barista."
Welcome to Starbucks.
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Book Description Cyan Books, 2004. Paperback. Condition: New. Never used!. Seller Inventory # P110954282965
Book Description Cyan Books. PAPERBACK. Condition: New. 0954282965 New Condition. Seller Inventory # NEW7.0528680