Encyclopedia of Brand Protection and Security Printing Technology

 
9780954751869: Encyclopedia of Brand Protection and Security Printing Technology
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The first ever encyclopedia aimed at providing a reference source of information and guidance for the brand protection, authentication, product security, packaging printing and label converting sectors, as well as a review of the more traditional security printing solutions used in the production of security documents, checks, passports and ID cards, driving licenses, smart cards and gift vouchers which are now being incorporated into the world of brand protection. Whether it is information about the problems of counterfeiting, tampering or retail theft, the identification and/or authentication of goods or people, asset and product tracking technologies, solutions for monitoring time and temperature or food freshness, bacterial or microbial detection, DNA tagging and biocode developments, coding and number, etc, they are all included in the book's pages, along with information about security design images, all kinds of security, scratch-off and reveal inks, OVDs and holograms, RFID, smart active and smart intelligent solutions, along with new developments in nano-technology. With over 200 diagrams, tables, charts and illustrations, the Encyclopedia is expected to become a must-have resource for brand owners, marketing teams, designers, product manufacturers, packaging and printing technologists, pack and label printers, and materials and equipment suppliers.

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About the Author:

Michael Fairley is an internationally known writer, publisher and consultant in the printing, packaging and label industries. He is best known as the original founder and publisher of Labels & Labeling magazine (now part of Tarsus Group) as well as being Managing Director of the Labels & Labeling Consultancy. Over the past 35 years he has written or contributed to fifteen books on printing, packaging and label topics, spoken at conferences and seminars worldwide, and held senior positions in education, training, industry, consultancy and publishing. He is a fellow of the Institute of Packaging, a fellow of the Institute of Printing, a freeman of the Worshipful Company of Stationers, an honorary member of FINAT and a licentiate of the City & Guilds of London Institute. Prior to 1996, Jeremy Plimmer worked for a number of years as Development Director of a leading UK security print group, Kenrick & Jefferson (now part of the BemroseBooth Group). Today he is Secretary General of the Product & Image Security Foundation, the international forum for manufacturers, suppliers and users of security labels, tags, tickets, materials, systems and document and product / image security technologies and a Director of Security Solutions Consultancy Ltd.

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