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Telemarketing presents organisations with some great opportunities to win more business. If done professionally it can help to stimulate sales, generate leads and build rapport with customers. If done incorrectly it can lose business, alienate customers and destroy an organisation's reputation. In addition, you could also fall foul of the law. So it pays to get it right. This highly practical and popular guide shows: how to get through to the decision maker; how to promote the benefits of services and products over the telephone; how to plan and structure calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure the appointment or order and how to convert enquiries into sales.
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Pauline Rowson has written eight business and motivational books in the easy step by step series. For ten years she ran her own highly successful marketing, public relations and training agency. She is also the author of the popular marine mystery series of crime and thriller novels.Review:
This highly informative, clearly writen book covers every aspect of telemarketing. In fact everything you need to know about how to build your busines by telephone. HSBC Bank
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005913370
Book Description Rowmark Ltd 2007-09-03, 2007. Paperback. Condition: Very Good. Item is in very good condition. If supplemental codes/CDs for textbooks are required please contact us prior to purchasing as they may be missing. Seller Inventory # DS-0954804503-2
Book Description Rowmark Ltd. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 3053172194