Telemarketing, Cold Calling and Appointment Making

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9780954804503: Telemarketing, Cold Calling and Appointment Making
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Telemarketing presents organisations with some great opportunities to win more business. If done professionally it can help to stimulate sales, generate leads and build rapport with customers. If done incorrectly it can lose business, alienate customers and destroy an organisation's reputation. In addition, you could also fall foul of the law. So it pays to get it right. This highly practical and popular guide shows: how to get through to the decision maker; how to promote the benefits of services and products over the telephone; how to plan and structure calls for maximum results; how to use your voice and personality on the telephone to build rapport; how to handle objections and secure the appointment or order and how to convert enquiries into sales.

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About the Author:

Pauline Rowson has written eight business and motivational books in the easy step by step series. For ten years she ran her own highly successful marketing, public relations and training agency. She is also the author of the popular marine mystery series of crime and thriller novels.

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This highly informative, clearly writen book covers every aspect of telemarketing. In fact everything you need to know about how to build your busines by telephone. HSBC Bank

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Rowson, Pauline
Published by Rowmark Ltd 2007-09-03 (2007)
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ISBN 10: 0954804503 ISBN 13: 9780954804503
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