Storytelling Can Change the World

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9780955399350: Storytelling Can Change the World
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Storytelling really can change the world. And being good at it can change you and your career prospects too. Stories engage us easily, draw us in naturally, excite our curiosity, pique our interests and lead us to the satisfying conclusion that we can do something now to make a difference. Persuading others effortlessly, painlessly and willingly to do something that otherwise, most likely, they would not is the most valuable asset for anyone working in any number of professional and technical business areas. How to do transformational storytelling is explained here through twelve packed chapters and, of course, dozens of transformational stories...

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