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Persuasive Techniques: The 21 Laws of PersuasionThe book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B. Cialdini, B. F. Skinner, Albert Bandura etc.
Who Will Benefit From Reading "Persuasive Techniques"?Anyone interested in Influence, the Psychology of Persuasion, Subliminal Persuasion or Persuasive Techniques in general will learn a great deal. All the 21 Laws of Persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a STRONG BUSINESS BIAS and will definitely help business people, internet marketers and entrepreneurs. "Persuasive Techniques" includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly.
What Will You Discover From Reading "Persuasive Techniques"?
People Who Read This Book:“I learned a lot from reading it! This is the most comprehensive, and accessible, book on marketing-related psychological theories I've ever seen." Moe Muise, KeywordsBlogger.com "You Can Understand Exactly How to Begin Applying These 21 Laws of Persuasion to Your Business Right Away!" Tim Nesbitt, TheAffiliateMarketingGuide.net "Richard's smashed it with this one - imagine a comprehensive book on the powers of persuasion with only the most essential details and tidbits in - no fluff, no random tangents... just value." Ben Palmer-Wilson, BenPalmerWilson.com "This is one book you don’t want to miss out on! I’m adding my copy to my library of favorite marketing books right alongside of Robert B. Cialdini’s books “Influence” and “YES – 50 Scientifically Proven Ways to Be Persuasive”. Cialdini’s books are great but this book was written specifically help Internet Marketers." Steve Shulenski, StartaPhotographyBusinessToday.com "Richard gets it absolutely right. Richard explains and demonstrates how important psychology and really understanding what makes your potential target customers tick is in online marketing. I will read it again until I am confident that I’ve attained the level of psychological mastery that the author has obviously achieved." Steve Cowan, SteveCowan.com "This book taps into some advanced concepts, while still presenting the 'basic' info - so you don't need a degree in psychological theories to help you navigate the book (although I did get flashbacks of my last years in college...). The part that most marketers will enjoy is the "application" area in each Law of Persuasion chapter. This is the area that tells you how to use each specific law to help you sell and position your product." Danielle Lynn, DanielleLynn.com
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Book Description Nielsen, 2015. Condition: New. book. Seller Inventory # M0955864054