Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success

0 avg rating
( 0 ratings by Goodreads )
 
9780956395917: Marketing Excellence 2: Award-winning Companies Reveal the Secret of Their Success
View all copies of this ISBN edition:
 
 

Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks & Spencer, Shell, UPS, Virgin Atlantic and many more. Covering marketing applications from Customer Insight, Marketing Communications and Launching Brands to Global Branding, Social Marketing and Marketing for Sustainable Consumption - this books covers it all.

Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution.

To help draw out the lessons from the 34 studies, each of the 11 chapters of the book is introduced by a leading marketing practitioner, whose comments not only highlight key points of learning for each of the studies, but also show that they have found reading these cases an extremely rewarding exercise. We are sure that you will too.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Hugh Burkitt
Published by The Marketing Society (2010)
ISBN 10: 0956395910 ISBN 13: 9780956395917
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description The Marketing Society, 2010. Condition: New. book. Seller Inventory # M0956395910

More information about this seller | Contact this seller

Buy New
US$ 96.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds