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About 'Live Long and Prosper' (expanded 2nd edition):
The combined forces of population growth, diminishing resources and increased public scrutiny are changing the rules of the game and - as an enlightened few have already recognised - no amount of peripheral greening is going to save the old order. Instead, these companies are practising real sustainability, moving beyond a world of trade-offs and discovering better ways to bigger profits by redesigning their businesses in the pursuit of shared value.
CSR is dead. Design for sustainability, on the other hand, looks set to become an increasingly powerful source of advantage. With his seven principles for building sustainable brands, Dan Gray not only explains why, but also serves up some valuable insights on what to do about it. When the alternative could be obsolescence, isn't that worth 55 minutes of your time?
About the '55-Minute Guide' series:
Far too many business books start with the false premise that offering meaningful insight requires exhaustive detail. They demand a huge investment from readers to wade through all the information provided and draw out what is relevant to them.
In a rapidly changing, time-starved world, it's an approach that's getting wronger and wronger. What CEOs and other busy business people desperately need is high-level strategic insight delivered in quick, simple, easy-to-digest packages.
Co-created by Dan Gray and Kevin Keohane, that's exactly what the 55-minute guides are designed to do. Instead of some 300-page pseudo-academic tome, they offer fresh perspectives and must-knows on important topics that can be read from cover to cover in the course of a single morning's commute or a short plane ride.
In short, they are the antidote to most business books. A quick read, not a long slog. Focused on big ideas, not technical detail. Promoting joined-up thinking, not functional bias. Written to empower the reader, not to make the author look clever.
They're guided by the simple principle that insight gained per minute spent reading should be as high as possible. No fluff. No filler. No jargon. Just the things you really need to know, written in plain English with clear and simple illustrations.
"synopsis" may belong to another edition of this title.
Consider the launch in 2011 of Unilever's Sustainable Living Plan. Explicitly framed by CEO, Paul Polman, "not as a project to celebrate, but a new business model to implement," it's based on the fundamental understanding that materially addressing sustainability not only offers opportunities to save costs, but is also a critical engine of innovation and brand equity.
The case for building sustainable brands - and for a book that gives sympaticos and sceptics alike a quick and easy way of getting to grips with the 'big idea' and how to action it - has never been stronger.
Comprehensively expanded with new ideas - and some older ones re-examined in light of putting them into practice with clients - you'll still be able to read this book from cover to cover in under an hour. I hope you enjoy it.
Live long and prosper!
"Will get you on the road to how to rethink your business."
Daniel T Hendrix - Chairman and CEO, Interface
"A powerful, well-argued case for the need to build sustainable brands."
Jeremy Moon - Founder and CEO, Icebreaker
"This book is just great."
Jonathon Porritt - Founder Director, Forum for the Future
"A real page-turner."
John Elkington - Co-Founder, Volans Ventures
"Clear, concise and insightful."
Giles Gibbons - Founder and Chief Executive, Good Business
"About this title" may belong to another edition of this title.
Book Description Verb Publishing Ltd, 2012. Condition: New. book. Seller Inventory # M0956467296
Book Description Verb Publishing Ltd, 2012. Paperback. Condition: New. Never used!. Seller Inventory # P110956467296
Book Description Verb Publishing Ltd, 2012. Paperback. Condition: New. Expanded. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0956467296n