The Bum's Rush: The Selling of Environmental Backlash

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9780962504051: The Bum's Rush: The Selling of Environmental Backlash

This entertaining and informative book is a resource on critical thinking and persuasive language. Using the oratory of America's talk show host, it unmasks methods of persuasion that can lead to false conclusions. See why it has been endorsed by environmental groups and critical thinkers alike.

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From the Publisher:

The Bum's Rush is used in 6 colleges and universities, including Syracuse University.

The Bum's Rush is recommended as a textbook for linguistics, critical thinking, writing, ethics, political science, advertising, public policy, environmental science, and other courses.

The Bum's Rush contains excellent self-improvement information for individuals and organizations.

From the Author:

Throughout history influential speakers, used-car salesmen and politicians have used words to herd the unwary or unknowing. This easily-read book will help you recognize the efforts of others to herd you. By recognizing and understanding this use of language, you will become a more critical listener, and will apply this book's invaluable lessons in many areas of your life.

Divided into two parts, The Bum's Rush first describes and explains more than two dozen of the most commonly used linguistic and rhetorical tactics, explaining them in ordinary, easy-to-grasp terms.

The second part of the book examines the published statements and media pronouncements of popular talk show personality Rush Limbaugh. Limbaugh's words are analyzed and deconstructed using the knowledge of the tactics learned in the first part of the book. While Limbaugh's words are excellent examples for this analysis, the book is not so much about Limbaugh and his pontificating, as it is about the use of persuasive language. The book does not "beat up" on Limbaugh, but instead challenges the reader to think independently and arrive at a personal conclusion after becoming fully aware of the multitude of propaganda techniques used in today's media-rich world.

Widely used as a textbook in college and university classes on critical thinking, linguistics, advertising, public policy, and environmental studies, this book can be an invaluable addition to many curricula. Its 165 pages read in a matter of hours. To be truely democratic we must be critical thinkers.

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Jacobs, Donald Trent
Published by Legendary Pub Co (1994)
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Jacobs, Donald Trent
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