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Sonja Larsen, of Target merchandising fame, has written THE book which can virtually turn your whole sales floor into the best silent sales force you could ever dream of. She discusses the current state of signing, the profit potential, signing basics, layout principles, guidelines for your gondolas, and so much more.
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Book Description Insignia Systems. PAPERBACK. Condition: New. 0962966614 New Condition. Seller Inventory # NEW33.2574305