The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research

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9780963638908: The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research
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A Poor Richard's Almanac of brain/mind research. Will be valuable for any layman with intellectual curiosity. DSJohn Kello, Professor of Psychology, Davidson College

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From Booklist:

In Howard's view, available books concerning the brain fall "into two categories: research reports and practical applications." His book is intended as "an explicit overlap between these two categories," and it succeeds nicely. It provides fascinating insight into the workings of the human brain and their implications. Its language is accessible to the lay reader but not simplistic; in this, it resembles Carl Sagan's popular works, and in fact, Howard may, like Sagan, be thought of as a popularizer who presents real science in an engaging and entertaining way. Moreover, the book is organized to be a useful reference as well as to be read cover to cover. Of particular interest is the "Quick content guide," which guides teachers, doctors, parents, salespeople, and other categories of reader to chapters they may find of special interest. Boxes containing relevant quotes from sages as diverse as Ogden Nash, Pythagoras, and Golda Meir accompany the text; and pithy observations on the thrust of the text appear in the margins. A wonderful combination of coffee-table book, engaging and informative reading experience, and handy reference, Howard's effort would benefit virtually any public library. Mike Tribby

From Publishers Weekly:

Although medical science can describe and define many of the brain's functions, the relationship between brain and behavior is not yet fully understood. Howard, director of the Center for Applied Cognitive Studies, a Charlotte, N.C.-based consulting firm, organizes workshops so people can better comprehend this relationships and make appropriate changes in their lives. His book includes chapters on the psychobiology of emotions and getting along with the opposite sex (including research on why men and women supposedly differ in math and verbal skills). He cites studies from a variety of sources to back himself up. Some of his goals are very basic--for example, how to get a better night's sleep or improve memory by relying on specific diet recommendations. Others, such as delaying the onset of Alzheimer's disease, are more experimental. But, unfortunately, the book reads as a hodge-podge of research findings, followed by applications by Howard.
Copyright 1994 Reed Business Information, Inc.

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