Asia: A Fearless Guide to International Communication and Behavior (Put Your Best Foot Forward)

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9780963753076: Asia: A Fearless Guide to International Communication and Behavior (Put Your Best Foot Forward)

Asian cultures, so different from those of the West, make doing business and interacting with Asians richly rewarding-but particularly complex for Americans. This book is a guide to communicating with Asians in business and social situations. Designed to be simple to read and use, with easily accessible sections organized by country and behavior. Topics covered include Meeting and Greeting, Names and Titles, Corporate Culture, and Especially for Women.

Put Your Best Foot Forward-Asia is equally helpful for leisure travelers, students, teachers, people in the travel and hospitality industry, and hosts who entertain international guests.

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From the Publisher:

Put Your Best Foot Forward-Asia won the 1995 Best Business Book award from the Midwest Independent Publisher's Association.

From the Author:

Corporate leaders have recognized the need for Americans to increase their global literacy. As more and more countries open their markets to trade with the United States, it has become imperative that American businesspeople know how to conduct themselves in cultures that are very different from our own. The stakes riding on this are high - twenty thousand jobs are created for every billion dollars of American exports. As we approach the twenty-first century, there is going to be an increasing demand for employees with international skills.

International Education Systems publishes the Put Your Best Foot Forward books, a series of guides to international communication and behavior. They are designed for Americans who better want to understand-and be understood by-the rest of the world. The books have been used and recommended by experts across the nation. Many leading publications, including USA Today, have recommended the series.

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