Technoselling: How to Use Today's Technology to Increase Your Sales

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9780964522503: Technoselling: How to Use Today's Technology to Increase Your Sales
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Handbook for thechnophobics showing you how to stay on top of your customer's needs and satisfy them better and faster.

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About the Author:

Ed Callaghan is one of America's most innovative speakers and trainers of selling techniques and sales management. President of the National Training Corporation of America and member of the National Speakers Association, he has been training salespeople and sales managers for over twenty-five years. AT&T, Prudential Life Insurance, John Deere and Century 21 are just some of the many companies that have benefited from his professional training programs. An accomplished magician, he often uses magic in his innovative presentations

Peter W. Nauert is the Chairman & CEO of Pioneer Financial Services and manages several large insurance companies. He is a salesman at heart and understands how both salespeople and executives feel about today's marketplace, and the effect if technology on that same marketplace. Peter is known as a visionary and futurist, always on the cutting edge of new ideas and markets, seizing opportunities before others even know they exist. A member of the American, Illinois, U.S. Supreme Court, U.S. Court of Appeals and District Court of D.C. Bar Association, he lives in Lake Geneva, Wisconsin.

Review:

Computers and technology seem to be taking over our lives. They affect the way we communicate, how we are entertained, our travel plans, and certainly the things we buy. But are you missing out on business opportunities because you're using outdated sales strategies, selling obsolete products, or using antiquated communication systems?

Whether you're a corporate CEO, an entrepreneur, or work in sales, marketing, or management, your competition - and your customers - may be passing you by. The next generation of customers and companies will not only be computer literate, but technology-savvy. Many already are. Technoselling: How to Use Today's Technology to Increase Your Sales, the innovative new book by sales and business experts Ed Callaghan and Peter W. Nauert, gives you the advantage in today's marketplace.

Callaghan, president of the National Training Corporation of America and a professional speaker, has been training salespeople and sales managers for over twenty-five years. Nauert is the chairman of the board of Pioneer Financial Services and manages several large insurance companies.

"We are living in an information-based society. The successful salesperson will become increasingly dependent of effective and creative use of information technology," say the authors. "Sure, you can continue to sell as you always have, but your competitors are going to be miles ahead of you on the information highway. Without your own computer and a working knowlege of it, you will be forced to hichhike, or be stranded indefinitely at a rest stop."

Written for the layperson - or technophobe - this book is an invaluable resource guide to today's technology with special emphasis on how to increse your sales. It provides a wealth of information and specific sources that can help you with anything from communicating better with your customers to gadgets and programs that will help you apply that knowlege to improve your sales results. -- Publisher Comments

Technophobics can make use of modern technology to meet customer demands: this book tells how to use pagers, voice mail, faxes, computers, and multimedia to gain a competitive edge. Tips are based on statistics and present some fine keys to selling via technological advantage. -- Midwest Book Review

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Ed Callaghan; Peter W. Nauert
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ISBN 10: 0964522500 ISBN 13: 9780964522503
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Ed Callaghan; Peter W. Nauert
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