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The Umbrella Story illustrates important lessons in creating and maintaining a successful business through the entertaining story of Joe, an umbrella maker, and Bill, a store owner. The story chronicles their decision to go into business together and the successes and pitfalls they encounter along the way. Together, they discover the importance of passion in business and building relationships, not only between themselves but also with their customers.
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Barry LaBov is president of LaBov & Beyond Marketing Communications Inc. based in Fort Wayne, Indiana. Barry founded the company in 1981 and was voted the Indiana Entrepreneur of the Year in 1992 by Inc. magazine and Ernst & Young. He is also an author, public speaker and columnist on the topics of sales strategy, business ethics and corporate to dealer relationships, or Field Relationship Management(tm). Barry and his partners at LaBov & Beyond have taken their passion, and the decades of experience working with some of the world's finest corporations and their dealer/distributor networks, to form the Institute for Field Relationships(tm). Recognized as experts within this niche, the Institute for Field Relationships harnesses that knowledge into books, videos, speeches and other resources.Review:
Great book on...dealing with customers, manufacturers and their dealers. It applies to almost any dynamic corporation or industry. -- Vince Alonzo, Editor, Incentive Magazine
The Umbrella Story...by Barry LaBov stresses the importance of communication and good relationships in business. -- Emphasis Magazine, July 2001
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