Pepsi Now and Then: A History of Pepsi-Cola Print Advertising

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9780965401616: Pepsi Now and Then: A History of Pepsi-Cola Print Advertising
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Ten chapters filled with hundreds of Pepsi advertisement (1896-1970). Each chapter documents--via illustration-- Pepsi's marketing in successive decades. There is little commentary by the author, and the text includes an introduction by Alan Pottasch. Illustrations in b/w and full color, neatly outlined and dated.

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