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Finally, there is a book that provides an easy-to-understand, step-by-step explanation of the multibillion-dollar business of sports! Over $26 billion is spent on health and fitness-themed events. Six of the top-rated television programs in history have been sporting events. Estimates suggest that the sports market totals $174 billion annually; $40 million is spent per year for Michael Jordan to endorse products, and up to $500,000 has been paid for a single baseball. 330 pages, Perfect Bound.
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Kermit Pemberton is a professional speaker and has over 13 years of experience in sports marketing. He has organized annual sporting programs for the world's greatest sporting events, including the SuperBowl, Final Four, Pro Bowl, World Series and U.S. Open (Golf and Tennis). He has forged lasting corporate relationships with clients such as Hitachi, 1-800-COLLECT and Owens Corning Fiberglass.Review:
This is a must-read book for any student, instructor, or person looking to expand knowledge in sports marketing. Step-by-step outlines and real-life examples of sports promotions are the key to learning how to tie in professional sports with products and services. -- Scott Williams, Images Marketing Firm
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Book Description Sports Service of America Publ, 1997. Paperback. Condition: New. Never used!. Seller Inventory # P110965642194
Book Description Sports Service of America Publishing, 1997. Condition: New. book. Seller Inventory # M0965642194
Book Description Condition: New. New. Seller Inventory # S-0965642194
Book Description Sports Service of America Publishing, 1997. Paperback. Condition: New. Seller Inventory # DADAX0965642194