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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) - Softcover
Synopsis
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
"synopsis" may belong to another edition of this title.
About the Author
Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.
"About this title" may belong to another edition of this title.
- PublisherMarketing Science Institute
- Publication date2002
- ISBN 10 0965711412
- ISBN 13 9780965711418
- BindingPaperback
- LanguageEnglish
- Number of pages98
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series) by Scott A Neslin (2002-05-01)
Published by
Marketing Science Institute, 2002
ISBN 10: 0965711412
ISBN 13: 9780965711418
Used
Softcover
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00965711412-G
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Sales Promotion
Published by
Marketing Science Institute, 2002
ISBN 10: 0965711412
ISBN 13: 9780965711418
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083549437
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Sales Promotion
Published by
Marketing Science Institute, 2002
ISBN 10: 0965711412
ISBN 13: 9780965711418
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0965711412I5N00
Quantity: 1 available
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Published by
Marketing Science Institute, 2002
ISBN 10: 0965711412
ISBN 13: 9780965711418
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_382256929
Quantity: 1 available
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Sales Promotion
Published by
Marketing Science Institute, 2002
ISBN 10: 0965711412
ISBN 13: 9780965711418
Used
Tapa Blanda
Seller: Libros Tobal, Ajalvir, MADRI, Spain
Seller rating 5 out of 5 stars
Tapa Blanda. Condition: Bien. Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Buen estado de conservación. Libro. Seller Inventory # 101394
Quantity: 1 available
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Sales Promotion
Published by
Marketing Science Institute, 2002
ISBN 10: 0965711412
ISBN 13: 9780965711418
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006954124
Quantity: 1 available