Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)

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9780965711463: Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Offers an overview of pricing research: measurement and scaling issues, behavioral response to price, pricing tactics, empirical research, game-theoretic models, pricing on the Internet, and directions for future research.

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About the Author:

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University.

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Russell S. Winer
Published by Marketing Science Institute (2005)
ISBN 10: 0965711463 ISBN 13: 9780965711463
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Russell S. Winer
Published by Marketing Science Institute (2005)
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