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Offers an overview of pricing research: measurement and scaling issues, behavioral response to price, pricing tactics, empirical research, game-theoretic models, pricing on the Internet, and directions for future research.
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Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University.
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Book Description Marketing Science Institute, 2005. Condition: New. book. Seller Inventory # M0965711463
Book Description Marketing Science Institute, 2005. Paperback. Condition: New. Never used!. Seller Inventory # P110965711463