Media Hypnosis: Unleashing the Most Powerful Sales Tool on Earth

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9780965716642: Media Hypnosis: Unleashing the Most Powerful Sales Tool on Earth
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Could you be missing out on the most powerful sales tool on earth? Read Media Hypnosis and find out how you can have reporters selling and branding your products within weeks.

PR is cheap; it's a powerful selling tool; yet almost no companies use it to advertise their products. Why is that? Media Hypnosis: Unleashing the Most Powerful Sales Tool on Earth explores the reasons many companies, just like yours, needlessly miss this wonderful selling opportunity. And surprisingly, the culprit keeping you from all this valuable media coverage may be the PR industry itself. Lonny Kocina, the author, owns and operates Media Relations, Inc., the largest Pay-Per-Interview PR firm in the country. What you will read in his book comes from practical experience and can be applied immediately to your marketing.

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From the Author:

Every day there are reporters somewhere who would write nice stories about your company and its products if they only knew you wanted them to. These stories would probably outsell your ads. I know this strategy works because my staff of trained media professionals at Media Relations, Inc. has arranged tens of thousands of news stories that have promoted a wide variety of products and services.

About the Author:

Lonny Kocina is founder and president of Media Relations Inc. He has led the company to become the top performance-based public relations firm in the country since its inception 15 years ago.

Previous to founding Media Relations, Kocina held the position of marketing director with Investment Rarities Inc., a precious metals investment company with over $2 billion in sales.

While at Investment Rarities, he learned the discipline of direct market advertising and was responsible for implementing multi-million dollar marketing campaigns. It was through this position that he learned about the selling power of news stories, which served as the catalyst for starting Media Relations Inc.

Kocina founded Media Relations with a unique pay-per-interview structure, meaning that clients pay only for media coverage they receive. Since the company started in 1988, it has grown to serve over 1,000 businesses globally. MRI s services have expanded to encompass other aspects of long-form marketing and communications, including publicity, Internet and consumer expos.

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