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Between 1994 and 1997, 18 former executives of American Honda Motor Company were convicted on federal fraud and racketeering charges. This true-crime story reveals the underbelly of one of the world's most respected companies, detailing the key characters in this 15-year scandal and their shady deals, along with internal and FBI investigations. Examines how the corruption adversely affected Honda's sales efforts, and analyzes the corporate culture that allowed it to flourish for so long. Annotation c. by Book News, Inc., Portland, Or.
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Steve Lynch grew up in the shadow of the Studebaker automobile factory in South Bend, Indiana, and attended Indiana University. Lynch spent 13 years in the world of Honda, rising from a Honda dealership showroom floor to the executive offices of American Honda Motor Company, where he was in charge of regional marketing. Lynch also worked for Honda's advertising agency. He lives in Dallas, Texas.Review:
For all of the things right about Honda in the 1970s and 80s, there was something terribly wrong inside the house of Honda. Evidence suggests that high-ranking U.S. executives were shaking down their own dealers for cash or, in some cases, were forcing dealers to make the executives literal partners in their franchises. In return, dealers were allotted more cars - there were never enough to go around - or better yet, additional dealerships. Former Honda marketing executive Steve Lynch covers it all, from a unique insider's perspective, in Arrogance and Accords: The Inside Story of the Honda Scandal. Commendably, Lynch handles the story with balance, never tearing into personalities for their transgressions, but simply reporting the story.
Arrogance and Accords is often fascinating, always compelling. It should be required reading in business-ethics courses. Maybe some of Honda's former executives could teach the classes as part of their work-release program. -- Ed Wallace - Car and Driver magazine, February 1998
Steve Lynch, a former Honda marketing exec and author of Arrogance and Accords: The Inside Story of the Honda Scandal, describes a scene in this book in such extraordinary detail that it stays with the reader throughout the 300-plus pages that chronicles the largest commercial corruption case in U.S.
Lynch tells the sordid tale with a perspective and authority that only he can provide - the Santa Paula dealership, for example. Lynch was there, and he confesses that "he was no choir boy." -- Michele Krebs - Autoweek magazine, February 16, 1998
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Book Description Pecos Press, 1997. Hardcover. Condition: New. Never used!. Seller Inventory # P110965776611
Book Description Pecos Press, 1997. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB0965776611