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A witty and wild testament on how to create the miracle ads
"He thinks big, spends small. His ads are sheer genius." -Advertising Age.
What happens under the covers of the advertising business is revealed between the covers of this book. In this amazing new testament on advertising, Robert C. Pritikin shows how hype, weaseling and subterfuge can sometimes lead to advertising successes. But the miraculous advertising campaigns are born from deep convictions, inspiration and simple honesty.
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Robert C. Pritikin,a self-described "agency expatriate" during most of his advertising career, ahs worked for top agencies including Young & Republican, N. W. Ayer, Campbell Ewald and Pritiking & Gibbons. Mr. Pritikin has won countless advertising awards for clients as diverse as Folger's Coffee, Chevrolet, Del Monte Foods, Sierra Club, and the Ice Follies.Review:
Pritikin's Testament on advertising is a gutsy, goofy, fabulous book. -- Hal Riney, Hal Riney & Partners
The pitfalls and pratfalls of the ad game. Pritikin tells all. -- Jay Chiat, Chiat/day/Mojo Inc Advertising
Turn up your pacemaker for Pritikin's pacesetter book. -- Peter Dailey, former U.S. Ambassador and founder, Dailey & Associates Advertising
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Book Description Bay Court Publishers, 1997. Paperback. Condition: New. Never used!. Seller Inventory # P110965906906
Book Description Bay Court Publishers, 1997. Paperback. Condition: New. Brand New!. Seller Inventory # VIB0965906906
Book Description Bay Court Publishers, 1997. Paperback. Condition: New. Seller Inventory # DADAX0965906906