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Anybody Can Be In Advertising...It Beats Working For a Living uses a common sense approach to illustrate how anybody can get a piece of the $112 billion local advertising business.
The book is a product of the author's challenges, victories and defeats. It provides lessons that only experience - not college - can provide. Anybody Can Be In Advertising...It beats Working For a Living clearly proves the ad industry is neither complicated nor as magical as some would have you think. Best of all, proof that you don't have to be creative to build your own ad business.
Anybody Can Be In Advertising...It Beats Working For a Living combines case histories with 12 Easy Steps to show the reader how to build his or her own ad business with all the traditional elements of advertisingpositioning, PR, media, premiums, showmanship, testing, use of symbolism, where to find clients, how to get clients, tricks of the trade, how to charge, a starter kit, and more.
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Stan Cotton speaks from experience: he never had a job nor spent a day in college. Cotton is a freelance veteran adman boasting 35 years of success with both small and major world-wide clients. (Client list and more information available at author's web site.) He is proof positive that Anybody Can Be In Advertising. PURPOSE To educate and give practical tips on how to enter the advertising work force as an independent contractor. AUDIENCE Entrepreneurs, college students, home-based workers, marketing and advertising professionals.
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Book Description S. Cotton, 1997. Condition: New. book. Seller Inventory # M0966041100
Book Description S. Cotton, 1997. Paperback. Condition: New. Never used!. Seller Inventory # P110966041100