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Argues that e-mail reaches people more effectively than Web sites and describes how to target a list
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Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard's E-Mail Publishing shows you how to create and grow communities around e-mail publications.
The book describes author Chris Pirillo's experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them. In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn't remain in the spotlight. Poor Richard's E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.
The book doesn't promise that your e-mail newsletter will make you rich--Pirillo opines that the medium isn't yet mature enough to generate much more than a modest income for most publishers. However, he describes a medium on the verge of profitability and tells his readers how to give their lists maximum business appeal. He advises readers to make top-quality content their first priority, build brand names, and provide excellent customer service. Perhaps most important, the book explains the difference between spam and legitimate mass mailings: subscribers have absolute control over legitimate mailings, and their information is never used behind their backs.
In addition to the advice of newsletter publishers, the book provides appendices listing mailing-list software, list service providers, and e-publications worth a look. --David Wall
Topics covered: Why e-mail newsletters work, how to build mutually supporting Web sites and newsletters, configuring mass-mailing software, managing subscriptions, creating and collecting content, plain text and HTML formatting, list service providers, and advertising.About the Author:
Chris Pirillo is the publisher of Lockergnome. Known as one of the Internet's most popular e-mail publications, Lockergnome is delivered to almost 150,000 subscribers around the world every day. Lockergnome has been recognized by traditional print publications such as The New York Times. Chris is one of the most well known, respected, and successful electronic publishers.
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Book Description Top Floor Pub, 1999. Condition: New. book. Seller Inventory # M0966103254
Book Description Top Floor Pub, 1999. Paperback. Condition: New. Never used!. Seller Inventory # P110966103254
Book Description Top Floor Pub. PAPERBACK. Condition: New. 0966103254 New Condition. Seller Inventory # NEW7.2085847