This specific ISBN edition is currently not available.View all copies of this ISBN edition:
Leonetto Cappiello is the Father of the Modern Poster. With his penchant for contagious exuberance and intoxicating overstatement, as well as the technique of utilizing strong, flat colors against dark backgrounds, Cappiello shocked, surprised and moved the viewer; he arrested the attention of the passerby with incongruity, and as a result, effectively etched an image into their mind's eye. He created an entirely new advertising vocabulary and his posters can be said to be fantastic - in a completely literal sense.
This is the largest collection of Cappiello's work ever presented - 534 poster illustrations in full-color - as well as the most authoritative. Detailed appraisals and annotations accompany each poster, including an introduction that provides the reader with biographical information and an additional 50 color illustrations that show the many other facets of Cappiello's talent - from book and magazine illustrations, to paintings, maquettes, postcards and, most all, his superb early caricatures.
"synopsis" may belong to another edition of this title.
Jack Rennert is the founder and president of Posters Please, Inc.
"About this title" may belong to another edition of this title.
Book Description Poster Auctions Intl Inc, 2004. Condition: New. 336 pp., Hardcover, new in a fine dust jacket. Seller Inventory # ZB1098671
Book Description Posters Please 2004-09-01, 2004. Hardcover. Condition: New. First Edition. 0966420276 New unread publisher overstock copy. Seller Inventory # Z0966420276ZN
Book Description Poster Auctions Intl Inc, 2004. Condition: New. book. Seller Inventory # M0966420276
Book Description Poster Auctions Intl Inc, 2004. Hardcover. Condition: New. Seller Inventory # DADAX0966420276
Book Description Posters Please, 2004. Hardcover. Condition: New. Dust Jacket Condition: New. Still in shrinkwrap. **Ships in a Box to Prevent Damage During Shipping** This book is brand new; never used or opened. No remainder marks. ; 13.30 X 10.30 X 1.60 inches; 336 pages. Seller Inventory # 021416-149-130
Book Description Poster Auctions Intl Inc, 2004. Hardcover. Condition: New. Never used!. Seller Inventory # P110966420276
Book Description Posters Please August 2004, 2004. Hardcover. Condition: New. Seller Inventory # 217883
Book Description Posters Please, 2004. Hardcover. Condition: New. BRAND NEW. Still Sealed in Publishers Shrinkwrap. Seller Inventory # 160125006
Book Description Posters Please, 2004. Couverture rigide. Condition: Neuf. Dust Jacket Condition: Neuf. That was and is the best way to get a passerby's attention. Surprise them with something they don't expect to see and that image is almost assured of sticking with them. That was Cappiello's philosophy and that practice is seen in the 534 full-color and fully-annotated posters illustrated herein.--------------- Willing to indulge every inspiration and exploit any fancy that helped to advance his artistic cause Cappiello often unusual colors-strong,vivid, sometimes seemingly dissonant. . He would call upon a conspicuous menagerie--animals both real and imagined - to serve his purpose. He was willing to conjure forth fantastic visions, ranging from fairies to devils, derived from fables, mythology or simply his own flights of fancy. Briefly stated, Cappiello is the Father of the Modern Poster, and it was from his fertile imagination that the precepts of contemporary adverti sing were born. This exhaustive volume proves that notion page after lavish page.----------------------------------------------------------------------------- Relié: 336 pages Editeur : The poster Art Library . 2004 .Langue : ANGLAIS .---------------------------Relié: 336 pages Editeur : Posters Please (septembre 2004) Langue : Anglais ISBN-10: 0966420276 ISBN-13: 978-0966420272 Dimensions du produit: 3,8 x 25,4 x 32,4 cm. Seller Inventory # ABE-17952501300