The rise and fall of beer trends--from sports sponsorships to low-cals, and status-conscious imports to creatively crafted microbrews--mirror, in many ways, the larger culture that embraces them. Philip Van Munching offers a clever and knowing look at its ups and downs in the industry.
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He spent a decade at the Van Munching & Company, Inc. holding the posts of special projects representative, director of corporate communications, and finally, director of advertising. He is now a freelance writer. To the great disappointment of his friends, he can no longer get free beer.
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