Time-to-Profit Project Management: A Primer for Project Managers in Commercial Product Development

 
9780966997408: Time-to-Profit Project Management: A Primer for Project Managers in Commercial Product Development

Time-to-Profit Project Management is about winning the time-to-profit product development race. The popular time-to-market concept is about being the first to develop, produce, and launch a product. Time-to-profit is more comprehensive than time-to-market. Time-to-profit begins before the product development process, in the management of new product ideas that are not yet product development projects. Time-to-profit endures beyond product launch and continues until a successor product allows completion of close-out activities. Time-to-profit is broader than time-to-market. It includes activities traditionally associated with marketing, sales, and customer service. Winning the time-to-profit race means perfecting all of the elements that the market anticipates. It means going the extra step to exceed customer expectations.

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About the Author:

Edward J. Fern is president of Time-to-Profit, Inc., a consultancy focused on product development. His career in Information Technology and Product Development began in 1973. He has held director level positions with Sprint, Control Data Corporation, TRW, and Infonet Services Corporation. He earned an MS in Technology Management from Pepperdine University in 1992 and his Project Management Professional designation in 1998. Mr. Fern teaches project management and product development at the University of California at Irvine.

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