See the Ozarks: The Touristic Image

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9780967392516: See the Ozarks: The Touristic Image
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Ozark tourism is booming. It's safe. It's affordable. It's within a day's drive for 50 percent of the population. And last year more than 8 million visited Branson. What brings people to the region and has kept them coming back for more than a century? Is the appeal of this fabled region the same today as it was in bygone days? Leland and Crystal Payton have searched for the essential image of this celebrated touristic magnet in yesterday's promotions, postcards, photographs, maps, and souvenirs.

More than 300 photographs of rare memorabilia, nostalgic family snapshots, travel brochures and souvenirs evoke the color and character of vacations past in this handsome new book. See The Ozarks: The Touristic Image is the first book to capture the Ozarks' distinctive vacation culture. The lively tale of how each attraction developed provides priceless insights for today's savvy traveler.

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(See the Ozarks is) A little (95 pages) gem of a book.... The authors blend their own readable prose with information worth reading. And a uniquely high order it is; theirs is not dumbed down picture book. The Paytons understand very consciously the context in and about which they write. ... it is clear that the authors ... have kept up with the rapidly evolving academic literature on tourism. The Paytons have applied insights from that literature to their regional home and enriched them through observations possible only for sensitive regional residents. Their understanding is dedicated to their Ozarks home. Every page displays brochures, and/or historical photographs, maps, postcards many of them rare and many of them from the authors private collection that testify most obviously to the Payton s capacity for evoking the tourists sense of place about the Ozarks. --Society for Commercial Archeology Journal, Fall 2004

Book explores the style, delivery of images that touted the Ozarks over past 100 years.See the Ozarks: The Touristic Image explores the culture, art and commercialism of the Ozarks over the past 100 years through the advertisements that defined the area s character to those who did not live here, and that in many ways still define how the region is perceived across America. The Paytons are not academics. Their book doesn t discuss the advertisements in terms of communication theory or stylistic modes of art. Instead, it relates their deep appreciation for and knowledge of this facet of Ozarks history. As longtime collectors of kitschy Ozarks memorabilia, hard-to-find printed items and antiques, the Paytons have a unique perspective on their subject. --Springfield News-Leader, June 22 2003

Say what you will about the four-foot-high rogue waves common at the Lake of the Ozarks, that esteemed body of water always has been a powerboat paradise, says Crystal Payton and she would know. With her husband, Leland, Crystal Payton is the author of See the Ozarks: The Touristic Image, a new book that displays the couple s collection of Ozark memorabilia. Among their treasures is a guidebook published in the 1930s by the Lake of the Ozarks Association that reads: The Lake is credited with having more pleasure boats than any other inland body of water in the nation, except the great lakes. Every type of boat imaginable ply (sic) its water, a great fleet of private cruisers, houseboats, excursion and sightseeing craft of every description and thousands of fishing boats. --St. Louis Post Dispatch, October 22, 2003

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